On Prime Video, Serie A soccer matches could soon arrive: Amazon ready to make an offer.
Amazon is ready to expand its Prime Video offer and aims once again at sports. After having grabbed some Champions League matches, now it is ready to make an offer for the streaming rights of the Italian soccer Serie A, opening the challenge to competitors such as Sky and Dazn.
Last December came the official confirmation that Amazon has purchased the rights to broadcast live the best matches of Uefa Champions League for three seasons starting from 2021/2022. Soccer Wednesday therefore passes on Prime Video, Amazon's streaming service dedicated to Prime customers. According to Bloomberg news agency, Jeff Bezos' giant would also be ready to submit a bid of at least 1.15 billion euros to grab the streaming rights of Serie A matches, which is looking for new funds after the hard blow dealt by the Covid-19 pandemic to the football sector in Italy.
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Amazon and Serie A: the possible bid for Prime Video
At the moment, rumors only speak of a 1.15 billion euro bid at least that Amazon could present on January 26 next to participate in the auction of Serie A TV rights for the three-year period 2021-2024. If so, it would open the challenge with Sky and Dazn, which in recent seasons have held the exclusive rights to the Italian championship.
The offer would come at a time of deep crisis for Italian soccer, linked to the effects of the Covid-19 pandemic, with the closure of stadiums to fans, and decades of underinvestment. The auction for audiovisual rights of Serie A includes three packages: satellite exclusive, digital terrestrial exclusive and Internet/iptv/mobile exclusive, as well as mixed packages by product and platform.
Amazon bets on soccer: Bezos' moves
Amazon expands the offer of Prime Video and after the arrival of Pay Channels, now moves on sports and soccer. Bezos' giant has already won the rights to the Premier League, which will allow it to stream on Prime Video 16 matches of the next season of the Champions League, including matches in Germany and those in the United Kingdom. Now it's up to the Serie A to expand the offer reserved for Italian fans, while Amazon has also already won the rights for the Nfl American football and is in negotiations for the Formula 1 championship.
Amazon and Serie A: where and how to see it on Prime Video
If Bezos' offer is accepted, users will be able to see Serie A matches starting next season directly on Prime Video, paying a subscription to Amazon Prime from 3.99 euros per month or 36 euros per year. Subscribing to Prime offers a number of exclusive benefits, in addition to the vast catalog of Prime Video you will be able to have unlimited and fast deliveries, exclusive Lightning Deals, access to Prime Day discounts and a range of services such as Prime Music, Prime Gaming and Prime Reading.
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