As was predictable, this year's Amazon Prime Day was a success: here are what products were bought in Italy and around the world
After Amazon Prime Day 2020, people are already thinking about Black Friday and Cyber Monday at the end of November. But what did Italians buy during the two days of Amazon discounts? What were the most searched and purchased tech devices taking advantage of the offers?
This year some devices have literally gone crazy, such as electric scooters. Partly due to fashion, partly due to the need to get around while avoiding social contact, and quite a bit more thanks to the state's scooter bonus, these little devices have seen a boom in sales. The new Amazon Echo devices and small home cleaning appliances also did very well. Also well accessories and consumables (such as toners for printers) related to home computing (again, there is the paw of the pandemic).
Amazon Prime Day 2020: the best-selling Amazon prodoti
Globally, among Amazon's products with the digital assistant Alexa, the Echo Dot (the best-selling product of the Alexa range) went very strong. Amazon's small smart speaker is followed by the Bose QuietComfort 35 Series II wireless headphones and the Fitbit Versa 2 smartwatch.
Amazon Prime Day 2020: the best-selling products in Italy
During Prime Day 2020, Italians bought en masse the Ninebot By Segway Kickscooter electric scooter. This is a product that has depopulated everywhere, so much so that globally so many have been sold as to cover the distance between Rome and Dubai with a recharge.
Among the consumables has shone the printer toner by Alphaink, while among the accessories (now indispensable) best sellers is the Farmamed digital thermometer. Among console games, instead, FIFA 21 for PlayStation 4 (which includes the upgrade to PS5) has been sold in mass.
The numbers of Prime Day 2020
In general and globally, Amazon Prime Day went very well, better than last year: 3.5 billion dollars of purchases, with a growth of 60% compared to last year (even +110% in Italy).
Customers, thanks to flash offers and discounts, have saved about 1.4 billion dollars. Recall that also this year Amazon Prime Day is an event reserved for members of the Amazon Prime program and those who are not yet subscribed can activate a free trial subscription for 30 days by clicking here.