Black Friday 2018 in Italy: dates and how it works

The appointment with Black Friday 2018 discounts is back. As per tradition, the offers on smartphones, TVs and other electronic devices will start earlier

Sign this date: November 23, 2018. It's Black Friday 2018 in Italy, the Friday of discounted shopping online and in many physical stores. Born in the United States in 1924, exploded in the '80s and arrived for some years in our country following other American traditions (Halloween, first of all), Black Friday is always the Friday after Thanksgiving. So the day after the fourth Thursday of November.

Black Friday in the U.S.A., and now also in Italy, marks the beginning of Christmas shopping: many are waiting for this day to buy discounted Christmas gifts. Or just to take off some whims buying a gadget that at full price could not afford. But attention, it should be clarified that in Italy Black Friday is not part of the winter sales provided by law but it is a private initiative to which individual merchants or chains of large retailers can join. And in fact, unlike the official sales, Black Friday is used to buy the latest products on the market and not the goods of the past season. So much so that the most sold products during Black Friday are almost always smartphones, appliances and other electronic devices.

Black Friday in Italy: dates, how it works, how much you save

Let's start right away from the last question: how much do you save with Black Friday? Quite a lot: many stores discount their goods up to 40% and on some not-so-new products there are even more substantial discounts. As for the dates, it must be said that more than Black Friday we should talk about Black Weekend since the discounts in many stores and chains (both physical and online) last until the following Monday, the so-called "Cyber Monday". Black Friday on Amazon, even, starts on November 19 and lasts until the 26th with new "flash offers" every 5 minutes (that last only for 6 hours) and even a physical store "Pop Up" (that lasts only until the end of Black Friday) in Milan in Via Dante 14.

In almost all the chains of appliances and electronics and also Amazon Black Friday works like this: the biggest discounts are on November 23, while in the days before and after there are lower discounts. The Monday-cyber monday is the last day and there is the so-called "off everything", in which you can buy the last remaining discounted pieces. Obviously the most coveted products go away even with little discount, so you have to choose well when to buy and with what price reduction to make the most of the shopping Friday.