Mark Zuckerberg announced many changes coming to Instagram: from the elimination of likes to the restyling of the camera. Find out what's new
Like every year, Mark Zuckerberg announced the news coming to the group's apps during F8, event dedicated to developers. From the restyling of Facebook and Instagram, to a faster and more feature-rich Messenger, to a more commercial turn for WhatsApp. In short, soon our favorite apps could be turned upside down. We need to know how and prepare properly.
Among the many new features of Instagram, there is the elimination of the Like, which for a long time have decreed the success - or otherwise - of the posts published on the social network. Always the Like is represented by a hand that makes the gesture Ok, and the first platform to have cleared customs is Facebook. Over time it has spread to all other sites and apps, including Instagram. In the social, to tell a contact to like his content just double-tap on the image. A little heart comes out, which is added to those already entered by other people. Getting a lot of hearts means having a lot of following and being appreciated. That's where the likes take on a fundamental role. Maybe, in the not too distant future, we'll have to say goodbye to likes on Instagram.
Instagram says goodbye to likes? Here's the truth
One of the most interesting news announced by Mark Zuckerberg during F8 concerns the famous photo social. Instagram is implementing tests in Canada where the number of likes for each image is hidden, just like it already happens for published videos (you can only know the views). Only those who published the content will be able to know the number of Likes obtained. According to the CEO, omitting this information will allow users to focus more on the posts, without being influenced by the engagement obtained. In fact, currently people tend to double-tap on posts that are already successful, while those that haven't are passed over mercilessly.
This is an experiment to understand how much the number of hearts can determine the success of a post, or even a personal or business account.
New function for shopping and more
One of the most important changes is for shopping lovers and in particular for those who often draw inspiration from photos posted on Instagram to buy an outfit, a new piece of furniture for the home and so on. The ability to tag purchasable products on Instagram images until now was only allowed to business profiles. For example, a clothing store can now post an outfit and tag each garment, thus inserting a link that allows you to buy the products shown online. Now this opportunity is also offered to personal accounts, and more specifically to those with many followers.
In a nutshell, you will be able to buy products posted in an influencer's photo. For the moment, there is a list of famous personalities authorized to use this feature. Among these profiles are included those of Chiara Ferragni, Gigi Hadid, Kylie Jenner and Kris Jenner, Kim Kardashian and many others. These people will be able to add lots of information about the clothes and accessories posted, so that followers can know the price or possibly buy them. And those who thought that, at least the design of the camera will not be touched, will have to think again. Mark has hinted that even this detail will change. The goal, for this and all the announced changes, is to improve the user experience and allow the app to evolve according to the latest trends and habits of users.