Google changes strategy: it will do as Apple does

Google will soon inaugurate the first physical Google Store, following in Apple's footsteps: here's where and when it will be located.

Among the elements that have brought Apple to the Olympus of the biggest and best-known technology companies is its punctual presence in the world's major cities through Apple Stores. An approach that has proved to be successful so as to be followed by many rivals such as Xiaomi, Samsung, Huawei that have opened stores, or rather boutiques, around the world.

The last major company to have taken note of the winning approach so as to decide to adopt it in turn is Google, which has announced that it has already decided when and where to open the first physical Google Store in its history. This, however, will need to be followed by many others at a pace more than remarkable to reach the ubiquity of Apple, whose first Apple Store dates back to 2001 and currently has 270 in the United States, along with 17 in Italy and many others around the world. In short, the imminent opening of the physical Google Store should only be the first of a series of inaugurations.

The first physical Google Store

It's a matter of weeks, not even months, before the first "tangible" Google Store opens its doors. Alphabet, the holding company that controls Google, has announced that during the summer the inauguration will take place in a rather curious place.

The first physical Google Store in history will open in New York, a metropolis with a thousand resources and one of the most sought after in the world. The irony of fate, you might say: the city of Breakfast at Tiffany's and The Godfather is also known worldwide as the "Big Apple" or "Big Apple", so this is just another stage - just curious, of course - of a decade-long "confrontation" between two giants of the technological landscape as Google and Apple.

The Google Store that will rise in the Chelsea neighborhood, near the New York City campus that has over 11.000 employees, will allow patrons to familiarize themselves with Google's products, so the Google Pixel, Pixelbook, or Google Nest smart home devices, as well as those of companies such as Fitbit that are controlled by the big G.

Obviously, the Google Store will provide technical and software support, allow for order pickup, and customer service. "Throughout the store," Alphabet's note reads, "visitors will be able to experience how our products and services work in synergy for a wide variety of immersive ways: we'll enthusiastically illustrate them for you when the Store doors open.

Needless to say, the Google Store will take every measure necessary to comply with Covid's regulations, "Measures include limiting the number of customers, regularly cleaning the Store and requiring users to wear masks, respect the safety distance and use hand sanitizer inside the store."

For the time being, there have been no rumors about the opening of other physical Google Stores, but it is likely that the Chelsea Google Store will be followed by others over time especially if this "first" bears the desired fruit.