Google launches Tangi, the anti TikTok for DIYers

Tangi is the new social network launched by Google and designed for those who love DIY. Do you have a project to show the world? Here's the right app for you

Tangi is the new app launched by Google and designed to compete with TikTok. Just like the Chinese social network, the one released by the company from Moutain View allows you to make and share very short videos in your profile.

His peculiarity? The clips embrace the universe of do-it-yourself: users can publicly show how to build a piece of wooden furniture, how to bake a cake or how to do tailoring work, from a simple hem to the creation of a complete outfit. In a nutshell, Tangi deals with manual projects, and is aimed at a more mature group of users than TikTok. It is the perfect channel for those who are looking for inspiration for their next project, and in this sense it can be likened to Pinterest. The application has been developed by Area 120, a Big G. partner company that mainly deals with experimental and innovative projects.

Tangi vs TikTok: what are the differences?

Google has never been able to excel in the social networking industry. But now, after the demise of Google+, it's trying again with the new Tangi app, which many have called the anti-TikTok. In reality, the two platforms have different characteristics. TikTok was born from the ashes of and is based on the creation of videos with sound accompaniment: you can record scenes, even taken from famous movies, do choreography, stunts, play memes and so on. It is designed and used mainly by young people, although with its growth it has also attracted the attention of adults and celebrities.

Now let's talk about Tangi, Google's app. Compared to the other is designed for a more adult audience, passionate about everything that has to do with DIY: gardening, carpentry, DIY, tailoring and more. Users can create a profile and share projects with the community.

Features of Tangi: word to Google

According to Google, this channel offers the opportunity to learn something new every day by watching how a particular craft is made and then trying to do it again yourself. Again, the key content is the shorter sixty-second videos that serve to inspire others. In this sense, Tangi is inspired by Pinterest, a social network that allows you to create collections of images divided by topic, many of which serve as a source of inspiration in the most diverse contexts.

Tangi will not only allow you to post original videos, but also to publish your own interpretations of other people's projects. In this case, you'll just have to press the "Try it" button. This is an exclusive feature that will let you build a continuous exchange relationship between the creators and their fans. It seems that for the moment Tangi will only be available on iOS, while the version dedicated to Android is not yet known. All that's left to do is wait for the official launch of the app to start sharing your creative projects.