Google Maps: augmented reality improves navigation

Google is testing the AR feature in its navigation system. Here's what's new and how we'll use Google Maps in the future

Augmented reality is coming to Google Maps. The new navigation system will take advantage of all the opportunities offered by artificial intelligence to offer a totally immersive experience with the surrounding environment. It will also help users reach their desired locations easily and safely.

The Mountain View giant first talked about it in May 2018 during Google I/O, the conference held annually in San Francisco, dedicated to developers and technicians. A few months after the announcement, the new feature is finally coming into its own: these days Google has started testing it on a few devices, choosing a small sample of accredited Local Guides, including David Pierce of the Wall Street Journal. The system promises to improve the browsing experience, without neglecting the level of security of users. Here are the main features.

How does it work?

The system successfully integrates three important factors: GPS, data collected on Google Street View and Augmented Reality (AR).  David Pierce explained in the WSJ what the new Google Maps feature, which is currently in the testing phase, is all about.

Naturally, to start the experience, you need to have GPS enabled. At this point, simply launch Google Maps and press the "Start AR" button. The system asks the user to activate the camera and move it left and right in order to frame the surroundings and orient themselves properly. The system recognizes the area thanks to the data accumulated on Street View. After scanning the space, the app shows on the screen all the necessary indications to move in the real world: it provides information on streets and squares, but also on local and stores in the vicinity. An arrow leads the user to their destination.

Security controversies

The new navigation experience has aroused the enthusiasm of users, but has also raised some doubts, mainly related to security. In fact, many feared that in order to use the function it was necessary not to divert attention from the screen. Google has reassured users: AR mode navigation is activated only for walking routes, and in some sections you can lower the smartphone without consequences. In particular, you can use Google Maps' AR mode when approaching curves, intersections and other changes of direction. If the route is linear, the device can be put down. In this case, Google Maps disconnects the AR mode and switches to the normal map view, which also saves battery.

This technology represents a real revolution, but it still needs to wait some time before Google deploys it in all devices around the world.