How to create a freelancer’s website

For a professional, it has become essential to have an online presence. In case you don't know how to create a website, here are some tips on how to do it

It doesn't matter if you're a lawyer, an accountant or an architect: nowadays, a freelancer must necessarily have a website/showcase through which to show off their work and be found by new clients. If you want to grow, especially on the economic side, you need to expand your "geographical boundaries".

Customized Domain

It is important that a possible customer recognizes us immediately, as soon as he sees the name of the website. For this reason it is necessary that in the domain is present both your name and surname and the activity that you carry out. For example "marcorossiarchitetto.it", or "avvocatomarcorossi.it". If, however, the domain name should become too long or difficult to read, opt for an address consisting only of name and surname.

Who I am and what I do

The first section that you should realize is the one about your professional activity. A small biography in which you talk about your life (age, where you were born) and what you studied. You should focus mainly on your degree (including your final grade), your master's degree, specialization courses and work experience. You can not miss a profile picture, so that a user who does not know you, can have a first visual approach. A suggestion: choose a photo while you are doing your job.

The services offered

A user who arrives at the website of a freelancer wants to know what kind of services he might require. That is why it is important to make a section dedicated to your work and everything you are an expert in. This is the most important page of the website and the one that will convince a user to become a client. For this reason, it is necessary to devote a lot of time to it and update it constantly. You need to make the content within this section with great care as well, using the keywords that are most searched by users for your business. To find out what they are, you can rely on online services such as Google Keyword Planner and Answerthepublic.