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What is iGraal? We explain the cashback shopping platform

iGraal advertises lucrative cashback model for online shoppers. In parallel, companies use the platform to increase their reach. Our guide explains how iGraal is structured and who it benefits.

Discounts and cashback: iGraal brings customers and sellers together with a special model.

Cashback is not a new invention, neither are commission models. iGraal combines these two mechanics.

What is iGraal and how does it work?

iGraal serves as an advertising platform and cashback program at the same time. The concept behind it:
  • Companies from very different industries can present themselves on iGraal, for example under "Daily Deals" with daily discount offers.
  • From there, customers can link directly to the store. If they make a purchase there, iGraal gets a commission, similar to the affiliate principle.
  • At the same time, customers get cashback points. These are financed from the commission of iGraal. According to official information, the rate is 60 to 90 percent of the commission.
The remaining part of the commission flows into the profit at iGraal. Durch dieses Konzept sollen alle beteiligten Parteien profitieren und das Online-Shopping angekurbelt werden – in Zeiten wie diesen ist dies für die Wirtschaft wichtiger denn je.

By Russell

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