IPhone 13 will boom in sales, according to Apple

The road to iPhone 13 seems to proceed smoothly for Apple: the problems of the pandemic are over, a lot of them will be produced and sold.


Giuseppe Croce Journalist

Peppe Croce, journalist since 2008, deals with electronic devices and new technologies applied to the automotive world. He joined Libero Tecnologia in 2018.

The iPhone 13 market launch is scheduled for this fall, as usual for Apple's smartphones, which usually presents the model of the year by the first half of September. The iPhone 12 was presented in October, but only because of delays due to the pandemic.

According to the latest reports, cited by Bloomberg, this year Apple is expected to return to the usual dates, but not only that: many more iPhones are expected to be sold in the initial launch phase, that is, the one between the presentation and the end of the year. For this reason, again according to reports, Apple has already asked its suppliers of competent to accelerate production to be ready: this year will sell many more iPhones than last year. How many? 20% more.

How many iPhones 13 Apple wants to sell

Average Apple sells 75 million iPhones from launch date to the end of the year. To these must then be added all those sold since the beginning of the year following the unveiling of the new model, which again triggers the count.

Despite the restrictions and economic problems due to Covid-19 iPhone 12 also sold very well: the only model that did not reach Apple's estimates is iPhone 12 mini.

The next iPhones will follow the path already traced so far with four models: 5.4-inch iPhone 13 mini, 6.1-inch iPhone 13, 6.1-inch iPhone 13 Pro and 6.7-inch iPhone 13 Pro Max.

In total, if Apple's estimates are confirmed, 90 million of these four models will be sold by December 31, 2021.

iPhone 13: key components

In comparison to what we've seen on the iPhone 12, no major changes are expected for the iPhone 13: it will certainly have the new and more powerful A15 processor, which is already in production, but the design and many components will be very similar.

The real difference will be the new screen with LTPO technology, which will allow the iPhone 13 to reach the refresh rate of 120 Hz without consuming too much battery.

Analysts do not know yet, however, if this type of screen will be used only for iPhone 13 Pro Max or also for one or more of the other models. It can't be ruled out that Apple hasn't decided yet and is waiting for feedback from manufacturers to figure out how many such screens it will have available as early as the launch date.