Netflix, fine for those who share account passwords

The video streaming operator will use technology powered by artificial intelligence to recognize those who "cheat" with passwords and

It is not known what the exact number is, but it is easy to assume that there are many who subscribe to a single subscription on Netflix and then share it with relatives, friends or various acquaintances. A way to save a little on the monthly price of Netflix and have equal access to all the series and movies available on the platform.

An attitude that the U.S. company, which sees billions of revenue disappear every year. According to a research by the consulting firm Magid, the "trick" of sharing passwords with friends will cost Netflix and other streaming operators (both video and audio) almost 10 billion dollars. A figure that, however, could soon be recovered. At least in part. The credit goes to Synamedia, a British developer capable of developing an algorithm based on artificial intelligence and machine learning that analyzes user behavior and discovers if everything is in order or if users are "cheating" and sharing their passwords with other friends.

What risks those who share their passwords on Netflix

The algorithm, presented in Las Vegas during CES 2019, will be able to be implemented within any streaming platform and thus analyze what the various registered users do. This will allow Netflix, Amazon Prime Video or Spotify to find out the subscription sneakers and punish them.

Exactly what happens to those who share their Netflix password, though? It all depends on how the company created by Reed Hastings will decide to behave. In case it discovers someone cheating it could simply send him a message and ask him to switch to the Premium or Family subscription, which allows viewing to more than one user at the same time. Or, in case of repeated behavior, close the account without too many compliments. In the most serious cases - those in which the user charges his friends to share the subscription - the risk is much higher: according to several sources, in fact, Netflix could even decide to criminally denounce those who behave in this way, dragging them to court and asking for heavy damages. Of course, this is a mere possibility, but nothing excludes that Netflix and other streaming companies decide to play this card too.