Samsung is planning a small internal revolution. We'll soon be calling Galaxy S series smartphones by a new name. Here's the news
According to some rumors, Samsung has decided to discontinue production of the historic Galaxy S range. The rumors have been chasing since 2018, when DJ Koh, CEO of the company, had externalized the need to "go further" and change the names of some devices. A year later, the news is almost certain, all that's missing is the official announcement.
The South Korean company in fact believes that the use of terms that are too complicated and unintuitive could confuse customers and damage the brand identity. For this reason smartphones such as Galaxy S11 and GalaxyS12 would have a name too difficult to memorize. Samsung probably already has new acronyms in mind to give to its products, but this will only be known in the future. The Galaxy S10 could be the last smartphone to be launched under the Galaxy S name.
Samsung Galaxy S: name changes
Samsung has unveiled the latest models in the Galaxy S10 range. They are exceptional and cutting-edge products that are set to win over consumers around the world. However, they might be the last devices in the Galaxy S series. The indiscretion was published by Yonhap News Agency, which reported some statements made by a Samsung executive, who remained anonymous. The manager would have communicated that soon some top of the range smartphones could change their name. The goal is to eliminate alphanumeric acronyms to allow consumers to more easily remember what the devices are called. This possibility was already advanced by DJ Koh during the 2018 Mobile World Congress.
The Samsung Galaxy S10 will be the last smartphone in the series
According to several rumors, the Samsung Galaxy S10 will be the last in the series, and its successors will be identified differently. The same fate could befall the Samsung Galaxy Note range, which is also characterized by alphanumeric acronyms.
For now, these are just rumors. The company is examining all opportunities, so as to choose more attractive and intuitive appellations to intrigue and conquer the users of the world. We await the news that will probably arrive in 2020.
In the meantime, other companies are moving in this direction. Among them stands out Sony, which is preparing to revolutionize and rename the devices of the Xperia 1 range. The news was announced during the 2019 MWC.