Samsung’s new camera works like the human eye

In the past few hours, Samsung has unveiled Isocell GWB, a next-generation smartphone camera that works like the human eye

Samsung is among the companies in the world that invest the most in research and development, and judging by the results coming to market, they are not spent in vain. No more than three months ago in Seoul they announced the 200-megapixel smartphone sensor, and now comes another innovation regarding cameras.

It's name is Isocell GWB, and it's the most advanced sensor ever produced by Samsung. During the announcement, the Seoul-based company was understandably proud of its latest innovation, which is the result of major investment efforts. In fact, Samsung is involved in several areas that concern mobile technology, not only cameras: it deals with SSD and RAM memory, chips, is among the best producers of displays (used, moreover, also by iPhones), and we could go on and on. In short, Samsung is a reference in many areas, even in the camera one, and the innovative Isocell GWB will soon be used on smartphones.

New Samsung Isocell GWB, what it looks like

The VP and Head of R&D of Samsung Electronics China, Pan Xuebao, didn't hide behind a finger during the presentation of the new Isocell GWB camera, and said clearly that it is the "artificial eye" more similar to the human eye. A statement certainly important that says a lot about the confidence placed by Samsung in its new product.

How come it is quickly said. The innovation contained in the new Isocell GWB is the insertion of a white pixel inside the "classic" RGB color filter of any other camera, i.e. the one focused on three main colors - red, green and blue - from which all the others are derived. In the Isocell GWB the main colors are four, namely red, green, blue and white, which, according to Samsung, provides a superior color rendition as well as better light sensitivity and consequently a higher brightness of the shots, an area in which the (inevitably) small cameras included in smartphones suffer a lot, especially when the light is scarce as at sunset or at night.

Samsung Isocell GWB, when it arrives

The new Samsung Isocell GWB has a resolution of 64 megapixels, which automatically excludes it from the Samsung Galaxy S22, which will have a 50-megapixel main sensor. In short, it will almost certainly not be on the next top of the range Koreans, who will then rely on a more traditional solution to adopt it then, perhaps, in 2023 on board the Galaxy S23.

The presentation of the new Isocell GWB took place during a webinar by Tecno Mobile, a Chinese smartphone manufacturer that seems to have collaborated with the Seoul giant to the creation and development of the sensor that works like the human eye. The work that led to the Isocell GWB and the presentation during an event organized by Tecno Mobile itself is a likely indication that the new sensor will be adopted on a Tecno smartphone first.