After Netflix also Disney+ lands on Sky as announced by CEO Maximo Ibarra. And soon could come an agreement with Amazon Prime Video
After having deleted from the satellite platform a dozen channels in recent months, Sky is ready to add a new service that will make users happy: from March 2021 will be available on the decoder Sky Q the app of Disney +, the video streaming platform of Walt Disney's company. The agreement was announced by Maximo Ibarra, CEO of Sky, who confirmed that some of the platform's content will also be available on Now TV.
This is a very important agreement with a multi-year duration and follows the one already signed last year with Netflix. In fact, Sky customers can also access Netflix content thanks to the Entertainment Plus subscription. And the surprises may not end there: in the future there could also be a similar agreement with Amazon to offer Sky customers Prime Video content. The satellite broadcaster's goal, in fact, is not to wage war on video streaming platforms, but to find an agreement to present an increasingly rich and varied offer.
Disney+ on Sky from March 2021: what changes for users
On May 1, 2020, the Disney Channel and Disney Junior channels were removed from Sky's programming. At the time, the explanation given was quite logical: Disney bets everything on Disney + and does not want to broadcast its content outside the platform. Now, however, comes an equally important news: Disney will return to be present on Sky, but in the form of app and no longer with its own channels.
From March 2021, in fact, within the decoder Sky Q will be possible to install the app Disney +, a bit 'as happened previously with Netflix. The one between Sky and Disney is a multi-year agreement that will allow subscribers of the satellite broadcaster to have an even wider range of content available. The terms of the agreement are not yet well known, but it is likely that Disney + will also end up within the Entertainment Plus subscription.
The surprises may not end there. After Netflix and Disney +'s app, Amazon Prime Video's app could also arrive on the Sky Q decoder. Sky, in fact, is not afraid of video streaming platforms and indeed wants to integrate them into its offer. The type of customer and the reference audience is different, but at the same time complementary. We will see how the premium content market will evolve in the coming years.