Spusu, the new low-cost mobile operator

Spusu is a new mobile virtual operator that will make its debut in Italy in 2020. Here are the possible offers and features

From 2020 the mobile market will be enriched by a new player: Spusu. It is an Austrian company very appreciated for its low cost offers and for the quality of its customer service. The aim of the company is to repropose in Italy the same format that has made Spusu appreciated in Austria. The differences between the two markets, however, are many and the company will have to adapt to the different needs of the Italians.

In the last days it has been confirmed that Spusu will be a virtual telephone operator (like Kena and ho.mobile) and that it will rely on the Wind Tre network. The agreement between the two companies has been closed and Spusu is finalizing the bureaucratic practices to make its official debut in Italy starting from the first months of 2020. The Austrian company has already obtained the virtual operator license from the Ministry of Economic Development and has applied for the first numbering block (the prefix assigned is 3780).

Spusu, the Austrian low-cost operator

Spusu is an Austrian virtual operator owned by the Mass Response telecommunications group. In Austria it has been appreciated above all for two characteristics: the low cost offers and the quality of customer service. Characteristics that it will try to reproduce also in Italy, although the market is quite different.

Spusu lands in Italy in a historical moment where the mobile phone operators are four (Tim, Vodafone, Wind Tre and Iliad) to which are added several virtual operators with very advantageous offers (Fastweb, Poste Mobile, Kena and ho-mobile, just to name a few). To emerge in the market, the Austrian company will have to differentiate its offer by focusing on disappointed users who want to change mobile operator.

Spusu, the probable offers

We are still several months away from the debut of Spusu in Italy (the name could also change) and talking about the possible offers is very complicated. However, we can take as reference the rates proposed in Austria. In Austria, Spusu proposes five different monthly subscriptions: the cheapest is from 5.90 euros per month and offers 1.3GB, 150 minutes and 50 SMS; the intermediate offer is from 9.90 euros per month with 600 minutes, 500 SMS and 10GB of data traffic. For those who need more gigs, there is the 14.50 euro per month offer that features 500 minutes, 500 SMS and 30GB. 

A quick look at the rates offered in Austria immediately shows that Spusu will have to calibrate the offers for the Italian market to be competitive. Many Italian operators offer unlimited minutes and 60GB of data traffic for just under 7 euros.

We will see in the coming months Spusu's moves for its debut in the Italian market.