Tinder changes algorithm: the more you use it, the more it rewards you

The dating app retires the old voting system to reward the most involved and active users. Here's how the new algorithm works

The spread of social networks has led to the development of platforms designed for every need. There has been no shortage of dating apps, which have enjoyed great success in a short time. The most famous in the world is Tinder, which in 2018 gained 1 million new members, routing the competition.

A few days ago, the company Match Group announced that it has retired the traditional Elo Score algorithm, to adopt a new system capable of establishing affinities between users. The manufacturer has not provided many details, but several sources say that instead of the classic profile photo votes, Tinder will take into account other factors. For example, the most involved people will have a greater chance of establishing the perfect match. The decision comes after several complaints from users tired and dissatisfied with the proposed matches. With the new algorithm the situation changes totally.

How does the new Tinder algorithm work?

The traditional Tinder algorithm called Elo Score no longer exists. Match Group's decision came as a result of general dissatisfaction from users who were offered the same people over and over again, and didn't have the opportunity to expand their circle of acquaintances. Traditionally, on the dating app people would vote on profiles, taking the main image as a reference point. This system paved the way only for the most attractive users, who by taking so many votes, increased their visibility. On the contrary, those who received few votes, never managed to get really rewarding matches. Finally, Elo Score, the old voting system, has been retired.

Unfortunately, the development team didn't provide too many details about the new Tinder rules. It simply revealed that the algorithms are now open, and profiles are reshuffled every 24 hours. As a result, the most active users will definitely increase their visibility in the platform and will have more opportunities to establish a meeting. With this move, Tinder doesn't want to waste the time of the users involved by showing people who maybe haven't used the app for months.

In addition to engagement, Tinder's new formula is also based on the amount of information on the personal account. Gender, age, but also sexual preferences and geolocation will be data that the app will take into account to establish matches. Geographical proximity will be a crucial parameter to establish affinities. Of course, you won't be able to disregard the photos uploaded on the profile. But the dating app reassures: it will not consider skin color or income to connect users together. In short, the goal is to cancel any stereotype and reward people who are particularly active and involved in the app.