Who says Snapchat isn't a serious app? It certainly is serious enough to offer you a job. That is, if you want to work in a McDonald's restaurant
McDonald's Australia - where it's known as Macca - can be described as a sign of how times are changing. The global fast-food leader has decided to use Snapchat as a filter for personnel selection: no CV, but a 10-second video to apply to wear its famous uniform.
The operation has been christened "Snaplication". This is the first time that Snapchat takes part in a recruitment process and it is the first time that McDonald's has decided to exploit the potential of social media to find new employees. Candidates, fortunately, will not be hired solely based on their Snaplication. McDonald's Australia, once they pass this first test, will send selected candidates to fill out a more traditional application. And complete, via an online channel. As is fashionable now.
An innovative selection system
"I learned a lot about Snapchat recently from my 14-year-old daughter," said Shaun Ruming, McDonald's Australia's chief operating officer, in an interview with News.com.au. "We think this is, in fact, a world first. Snaplication is actually a kind of Snapchat 'lens' that gives users the ability to apply for a job - or at least initiate that process - by sending a 10-second video. "We're the largest employer of young people in the country," Ruming continues, referring of course to Australia, "so we're looking for new and innovative ways to recruit people to join our 'family.