Why free apps can cost you more than paid apps

Free apps continually display ads that affect smartphone performance and consume subscription data

Most people when they need to download an app for their smartphone prefer to look for a free solution over a paid one. Yet sometimes using a program with no upfront cost may be less convenient than downloading a paid app.

Free apps almost always fund themselves in one way: with advertisements. These ads in addition to weighing down our user experience can also have negative effects on the phone. In fact, in order to display ads, the free application consumes more connection data and the battery of our smartphone. In this sense, in some cases, it would be better to pay 99 cents or a few euros to download the paid version without ads on the smartphone instead of using the free version that has higher running costs in the long run.

Free apps and ads

Adverts every day not only consume more battery and data connection, and thus will lead us to make recharges more frequently, but also significantly decrease the overall performance of the phone. Research has found that 65-75% of the energy used on Android devices is used to power ads in various programs. For example, on the free version of Angry Birds, 75% of power consumption is due to ads and only 25% is from actual game usage. Moreover, some free applications to download personalized ads activate the GPS thus increasing battery consumption. If we don't have a monthly plan with many Giga the advice is not to use the free apps without Wi-Fi. The constant update, in 3G or 4G, of advertisements in fact will significantly weigh on the data consumption of our phone. Some people, in order not to pay 1 or 2 euros, turn to an AdBlocker for smartphones, an app that blocks the display of each ad. It's a quick and convenient solution, but it doesn't help the growth and improvement of the apps we use every day.