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HTML: "noindex" explained - this is how the meta tag works

The goal of most websites is a high ranking in search results. But there are reasonable exceptions and that's when "noindex" comes into play. Our guide explains how to implement it and when there are logical reasons.

With "noindex" you specifically keep a page away from the search engines.

"noindex" is an instruction that the search engine bots must adhere to.

HTML: How the "noindex" tag works

Very common is the implementation of "noindex" as a meta tag. You can learn more about what meta tags are here. The implementation goes like this:
  • The place you are looking for is the <head>-area of the page that should not be indexed.
  • Install the following meta tag there: <meta name="robots" content="noindex">
  • The "robots" here refers to all search engines. If you want to exclude specific search engines, this is also possible. For example, for Google, the meta tag is then: <meta name="googlebot" content="noindex">
The non-indexing prevents search engine crawlers from finding and indexing the page. As a result, the page can not be found in search results.Useful is this non-indexing, for example, if the page contains duplicate content, which may have a negative impact on the ranking. Another application is when you deliberately do not want a page to be found, for example, because of the information that is given there.

By Dennet

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