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What is TikTok? We introduce the Chinese app

In view of the growing market, TikTok is not yet as well-known in Germany as YouTube or similar streaming platforms. Nevertheless, it is worth knowing what TikTok actually is and what users can expect there.

TikTok has many millions of users and music is the unifying element here.

At TikTok, hundreds of millions of users come together to create and share music.

Music at the center: that's TikTok

On TikTok, you should know this info:
  • At TikTok, everything revolves around music: users can record short clips there themselves, edit them with effects and finally share them.
  • Those who only want to listen to music can work their way through the huge range of uploaded content. The subdivision into 19 categories helps.
  • TikTok lives on its spontaneous, simple character - this makes the app especially popular with the young audience.
  • TikTok originates from China (there under the name "Douyin") and has replaced musical.ly in Germany in 2018.
  • TikTok counted already in 2018 partly over 500 million active users per month.
TikTok has already been downloaded more than one billion times and is one of the apps with the highest growth rates. Es ist davon auszugehen, dass der Name in Deutschland bald deutlich bekannter sein wird. Die App gibt es für Android und im Apple App Store.

By Penelopa Gedin

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