What is Growth Hacking? What does the term mean

The term growth hacking was first used in 2010. A growth hacker uses free clever tactics called hacks to make a business go viral to increase sales. Thus, he is a variation of the marketing specialist and is primarily concerned with customer generation and retention.

What exactly does a growth hacker do?

A growth hacker is anyone whose job is to use little tricks to boost business growth. Growth hacking focuses on certain steps.

1. Acquisition: getting potential customers to open the website.
2. Activation: getting potential customers to register on the website.
3. Retention: getting potential customers to take action on the website, i.e. look at certain products and open a shopping cart.
4. Monetization: Turn potential customers into customers by persuading them to buy.
5. Recommendation: marketing without spending money by recommending the customer on social media.

Achieving these five goals is the main task of a growth hacker. The difference with normal marketing is to achieve this with little or no budget. Social media and search engines are often used for this purpose. The Growth Hacker looks for topics that are currently going viral and picks them up by posting certain photos or videos on the website. Blogs and guest articles are also used for this purpose. This sometimes results in confusing responses on Quora, Reddit or other forums.