Breadcrumbs: SEO benefits and features explained

Breadcrumb navigation is now widely used and found on many websites. Our guide explains the principle and shows the advantages for search engine optimization.

By following breadcrumbs, the structure of a website always remains clear.

According to search engine providers such as Google, results should reflect relevance to users. Breadcrumbs increase the information content for site visitors, which can have a positive impact on rankings.

Breadcrumbs: SEO and visitor benefits in one hand

Breadcrumbs, meaning "breadcrumbs", are a kind of trail that shows the page visitor the way through the navigation levels. As a rule, you will find breadcrumbs above the content, but below the menu area.

• If, for example, you have called up a soccer news item, the breadcrumbs might look like this: "Sport" -> "Football" -> "Bundesliga" -> "News".
• Of course, this always depends on the structure of the page in question. Generally, it is considered advisable if the page does not have too many levels.

Breadcrumbs are thus a means to help the visitor with orientation. But not only that, because there are also consequences in terms of SEO:

• Search engine algorithms find subpages by crawling by itself; once there, it is also helpful for the computer to get a direct insight into the page structure via breadcrumbs.
• This can lead to a better understanding and more accurate indexing - the advantage for search engine results is a consequence of this.

Whoever runs a website, the integration of breadcrumbs is therefore recommended. The possibilities for implementation are now quite simple, since breadcrumbs are already standard in most templates or templates of CMS such as WordPress.