Saliency: definition and importance for SEO strategy

Saliency is a term worth explaining to most people. This is also true when it comes to SEO: namely, its importance there could rise sharply in the future. We have the definition and explain what it's all about.

Psychology in surfing: Salience describes how strongly some elements catch the eye.

The term salience by no means originates from the technology or online scene. In psychology, it describes the conspicuousness of a feature, object or stimulus.

Salience: definition and application for SEO purposes

Since this phenomenon also occurs when viewing web pages or other web content, the adaptation for optimization purposes is obvious.

• This is especially true since salience could soon even become a ranking factor.
• This is by no means certain yet. However, it is officially known that Google already pays attention to salience.
• This takes the form of a scale from zero to one, where zero describes the lowest salience and one the highest salience.
• For page operators, this means that the emphasis on certain elements can be an important tool. Because even if salience does not become a ranking factor, apparent elements influence user behavior. Sie lenken das Auge gezielt an bestimmte Stellen und können sich deswegen auch auf den Umsatz auswirken.

Alleine wegen der Salienz macht es somit durchaus Sinn, sich nicht nur mit der Qualität der Inhalte zu befassen, sondern auch mit deren optischer Erscheinung. In Zukunft dürfte dies umso mehr gelten.