How TikTok hashtags work

Hashtags are an important component on TikTok. In principle, you use hashtags on TikTok similarly to platforms like Instagram or Twitter, yet there are differences in this regard. Here you can read how to use TikTok hashtags and which topics are the most popular.

How to use hashtags on TikTok

As on Twitter, 150 characters are available for the text after the first hashtag on TikTok. This automatically limits the number of possible hashtags in a post. To achieve the greatest possible effect and generate attention, you should use a maximum of three to four hashtags at once and connect them thematically. The more users use a hashtag, the higher the competition and the lower the chance of attracting new followers to your profile. Original and creative hashtags are therefore especially important.Tip: You can search for popular hashtags on TikTok using the search bar. The views already achieved by a hashtag are also displayed there.

The most popular hashtag categories on TikTok

The ranking of the most popular hashtags on TikTok is dominated by two categories: Entertainment and Dance. These topics are also considered key concepts of TikTok's success. However, hashtags with the theme of pranks, fitness and beauty are also frequently clicked. If you would like to reach as many views as possible, you should use original hashtags of these categories.