LinkedIn: Hashtags - how to use them correctly

LinkedIn is a platform where you can connect with your professional environment and network with potential employers and business partners. In doing so, an appealing and meaningful profile is mandatory in order to make the best possible impression. In the meantime, this also includes hashtags.

How to use hashtags on LinkedIn

Hashtags are used on quite a few channels to increase the reach and to draw attention to yourself with the help of small keywords. Thereby, you can also expand your follower count on LinkedIn with these short terms. For this, they must only be used correctly to use as wide a mass as possible and thereby appear serious.

• With the help of hashtags, you can establish yourself and your brand on LinkedIn and prove yourself as an expert in a special subject area.
• Especially for employee branding, hashtags are an important part to arouse interest and make content more visible.
• It is often enough if you follow a particular hashtag or search for a special keyword.
• With this, your posts should not include more than five such hashtags, because on LinkedIn the motto is "less is more".
• The hashtags should also inevitably fit this post and not divert the focus to something else.
• Verwenden Sie auch Hashtags, die zu Ihrem Berufsfeld passen.
• Probieren Sie nach und nach aus, mit welchen Hashtags Sie die beste Reichweite erzielen können und passen Sie Ihre Posts dementsprechend an.