"Instagrammability": What is it and what are the benefits?

The digital world unearths new buzzwords almost daily. Currently, "Instagrammability" is making the rounds, and our guide explains what's behind the term.

The idea of "Instagrammability": what matters is what goes over well on Instagram.

Instagram is arguably the most popular social media platform in the world right now. The trendy term "Instagrammability" is therefore only a logical consequence.

"Instagrammability" as a criterion for many purposes

"Instagrammability" is supposed to express how well a content is suitable for Instagram. There are many examples of its use:

• According to a study in the UK, many young people choose their travel destination based on the effect it (supposedly) creates on Instagram.
• Inversely, the term is also used commercially: Posts with high "Instagrammability" are an effective means for marketing and advertising, for example in the travel industry, but also for beauty products, furniture, clothing or other consumer products.
• Instagram-ready photos are thus an instrument for branding, since a high level of identification can be built up.
• This applies in particular to so-called influencers, for whose success the "Instagrammability" of their posts is elementary.

"Instagrammability" is thus an established term that affects many areas. The use of the word is relatively new, but the principle behind it is not, as it has been around since the dawn of the social media era.