TikTok Advertising: How to proceed

With well over 2 billion downloads worldwide, it's no surprise that TikTok is increasingly being used for commercial purposes. Signing up for and using TikTok is basically free, and the app makes money primarily through the ability to target ads.

How to place your ads on TikTok

One way you can earn money on TikTok is by placing ads through the self-service platform. With this tool, you can personalize your ad placement in these aspects, among others:

• Campaign Goal: In this aspect, you set your marketing goal and have the choice between Traffic, App Install or Conversion.
• Budget and duration: Here you specify the total or daily budget and how long the advertising should be switched.
• Posting type: In this category you choose between CPM (cost for 1,000 views), CPC (cost for one click) or oCPC (cost for one click with regard to conversions).

Why advertising on TikTok is so effective

On the company's own business platform, TikTok promotes the use of the application for marketing purposes with the following arguments:

• The app is used in 150 countries by mostly younger people.
• TikTok bietet eine kreative Form des Marketings mit innovativen Lösungen.
• TikTok stellt für die Messung der Effektivität einer Marketing-Kampagne mehrere Tools zur Verfügung.