Google Discovery Ads - the advertising format at a glance

One of the main sources of income for the Internet giant Google is advertising. To offer more options to its advertisers, Google regularly develops new advertising formats. At "Marketing Live 2019," Google introduced a new format, Discovery Ads. Get an overview of all the important information about the new Google Discovery Ads.

What you need to know about Goolge Discovery Ads

An overview of everything you need to know about Google Discovery Ads:

• For now, Discovery Ads are only available in the Discover Feed in the Google app, on YouTube and in Gmail.
• With the help of machine learning, ads served via Discovery Ads are displayed directly under the information that the user consumes first.
• To ensure that ads also fit thematically, they are closely related to the content consumed.
• The global launch of Discovery Ads will take place before the end of 2019, according to Google.

Through the new system can be minimized especially the scattering loss of advertising displays and lowers the CPL (cost per lead) by about 20 percent, according to Google.

Google Gallery Ads

In addition to Discovery Ads, Google introduces another new advertising format with Gallery Ads. Gallery Ads is a combination of display and text advertising. Customers have the option of placing four to eight images along with a description of 70 characters and three variable headlines. Of particular interest is that users can view the images without having to go to the linked landing page. If a user looks at a gallery completely, a CPC (cost per click) is incurred.