HTML: include nofollow in links - how it works

By adding the nofollow attribute to links, you do not pass "linkjuice" to the link target. These are properties that are transferred from one web page to another via a link. These are, for example, the linked text and PageRank.

Search engines like Google want to see "nofollow" on promotional links.

HTML: Add nofollow attribute to link

When you put up a website, it can hardly cope without linking to other website. With this linking also properties are transferred from your to the other web page, the so-called linkjuice. These are for example the PageRank, TrustRank or the linked text. If you want to distribute the linkjuice according to your wishes, you can use the NoFollow attribute. This allows you to prevent properties from being transferred.

1. Within your HTML code, you can build the nofollow tag by writing it after your URL. It looks like this: <a href="http://www.website.de/" rel="nofollow">further</a>
2. If you want to exclude follow links from all existing links, you must again use <meta name="robots" content="nofollow" />
3. With nofollow you ensure that the robots of the search engines do not follow your link. Aaudem you prevent so that the linked website receives an advantage in the ranking by this linking. This is the case because no linkjuice is passed on.
4. In addition, this tag offers itself if you are not sure whether the linked website is trustworthy and you do not want to take responsibility for the contents of this.