What brand is behind it? How to find out

In the supermarket you will find numerous no-name products or private labels from the discounters. Often it is not recognizable at first glance which manufacturer is behind the products. However, you can quickly find out exactly this information via special online databases and with the help of an app.

How to find out who is behind the no-name product

If you want to know which food manufacturer is behind the no-name products or the private labels of the discounters, you can easily make inquiries with the help of the freely accessible online database of "wer-zu-wem" (WZW).

• Wer-zu-wem, for example, offers an extensive list on no-name products. For a better overview, the list is divided into different categories such as meat products, frozen foods, groceries and dairy products.
• Furthermore, you will find information on the WZW website about the discounters' own brands and who is behind the products.
• In addition, you have the option to search for meat numbers, milk numbers and fish numbers. The numbers can usually be used to clearly identify the packer and manufacturer.

These apps help with shopping

Not only via the browser can you find out which manufacturer is behind the discounter own brands and no-name brands. Apps such as Buycott or Brand Detectives provide clarity directly while shopping. As a rule, all you have to do is scan the barcode of the product in question using the app. You then get a detailed overview of the product and which food manufacturer is the producer. Buycott is available free of charge for Android and iOS devices. The Markendetektive app, on the other hand, is not available for free, but for around 3.49 euros, and that too only for iOS devices.