"AMA": What is it? We explain the popular format

The forms of online communication are unfathomable and as a result there are always new formats. Among them is "AMA," which has now made it to Germany from the Americas.

Voluntary Q&A session: "AMAs" is often serious, but sometimes quite fun.

Anyone familiar with Reddit knows that the net culture there is deeply rooted and always evolving. "AMAs" are further proof of this.

What is an "AMA" and why is it so popular?

"AMA" stands for "Ask Me Anything," which translates as "Ask me anything."

• This almost explains the principle: a user asks other users to ask any question. There are no further specifications.
• This format originated on Reddit, where there are still large subreddits specifically for this purpose, such as r/IAmA and r/AMA.
• A subreddit with several hundred thousand subscribers has also long existed specifically for German-speaking users.
• Regularly, "AMAs" are also started by celebrities; there, the rush of questioners is logically particularly strong. Industry and academia also make themselves available with the help of this format.
• Due to its popularity, the term "AMA" can now be found not only on Reddit, but also in other social media, both in writing and in video form.

This means that whether on YouTube, Instagram or Facebook, you can theoretically encounter the format everywhere.