Google Keyword Planner: How to search German keywords

Google's Keyword Planner is not the only tool for keyword research and ad planning, but it is still used millions of times. We show how to narrow down the results to German.

Simple, but important: ImportantSwitching to German results is quite quick.

Whether for SEO or SEA, keywords are still important. It is equally important that you pay attention to details such as the language during the research, otherwise the results are not very targeted.

Keyword Planner: Switch language to German

Proceed as follows:

1. Open the Keyword Planner and click on the field for keyword search.
2. Before you enter a term, click directly below the input field on "English", as this is the default setting.
3. Now search for "German" or "Deutsch" (depending on the language setting) and select it.

The conversion is thereby done and you will only get results with reference to German-language entries. Depending on the objective, it may also make sense to narrow down the region right next to it. This defaults to the USA, which is usually not relevant for German users.