Milano Digital Week 2019, the events to follow

From March 13 to 17, the Lombard capital hosts Milano Digital Week, a week dedicated to the world of innovation and digital

Reading its second edition, Milano Digital Week 2019 is an event dedicated to education, culture and digital innovation promoted by the City of Milan and the Department of Digital Transformation and Civic Services that will be held in the city of Milan from March 13 to 17, 2019. At the center of the workshops and round tables there will be the theme of urban intelligence, a new way of understanding the development of cities in an era in which the Net connects citizens from all over the World.

About 500 events are organized for the Milan Digital Week 2019. There will be space for exhibitions, debates, workshops and performances. The event will be itinerant with all areas of the city engaged in organizing debates and informative workshops. For the organization of Digital Week 2019, the Milanese administration has also asked for help from companies, offering the possibility to host individual events curated by experts in the field. Among the companies involved in Milano Digital Week 2019 there will also be Italiaonline, which will organize three workshops dedicated to the world of communication and digitalization of companies.

What are the events to follow at Milano Digital Week 2019

How an effective marketing strategy should be, the importance of Programmatic Advertising and the importance of digitalization for companies. These are the topics of the three workshops organized by Italiaonline for the Milano Digital Week 2019.

The first appointment is Thursday, March 14 from 10:00 to 11:30 am at the Assago headquarters of Italiaonline in Via del Bosco Rinnovato 8 - Pal. U4. The workshop will be curated by Carmine Laltrelli, Monetization strategy and innovation Director B.U. Large Account of Italiaonline and will be dedicated to "Programmatic Advertising. L'automazione nel mondo della pubblicità" (Programmatic Advertising. Automation in the world of advertising), a new way to manage online and offline advertising spaces.

The second appointment is always for Thursday, March 14 (from 11:30 to 13:00), but the location changes (Piazza dei Mercanti). The conference "Digitalization: the advantages for companies" will see the intervention of Michelangelo Tursi, Sales Effectiveness Director of Italiaonline.  The importance of digitalization for the growth of Italian companies will be discussed in a historical moment in which export is of vital importance for the national economy.

"How an effective marketing strategy should be" is the theme of the last event hosted by Italiaonline and will be held on Friday March 15 from 10:00 to 11:00. The workshop is curated by Domenico Pascuzzi, Marketing Director B.U. Large Account Italiaonline, and will focus on the most effective marketing strategies.

For all three events, admission is free while places last.