DuckDuckGo: SEO tips for the alternative search engine

Page operators not only want to be found and highly listed by Google. The alternative search engine DuckDuckGo is becoming more and more popular in Germany and that calls for our SEO tips.

SEO for DuckDuckGo requires some specialties.

Some basic SEO basics are the same for all search engines, such as short load times, high-quality content and lots of backlinks. Apart from that, there are some peculiarities.

DuckDuckGo: These SEO basics are helpful

For DuckDuckGo SEO, the following points are especially important:

• DuckDuckGo additionally makes use of Yahoo! and Bing. This means that by optimizing for DuckDuckGo, you are also optimizing for the other two search engines.
• For your SEO, this means that social signals (i.e. from networks such as Instagram or Facebook) are rated more highly than with Google, keywords are also more important, as are the meta tags.
• Local SEO is a tricky business with DuckDuckGo, as the search engine does not determine the user location exactly. Instead, the region is roughly narrowed down. For SEO operators, this means to be as specific as possible in all details.
• Enter a bang for your page on this DuckDuckGo page. This allows visitors to get directly to your page without having to enter the whole URL, because the phrase "!Page name" is sufficient.

In the ideal case, you achieve through these (as well as all other) measures not only good rankings, at DuckDuckGo, but also at Bing and Yahoo! Although Google is by far the most important search engine in Germany, the other channels also mean valuable traffic.