Amazon: SEO tips for beginners - these are the basics

Due to the gigantic scale of the store, Amazon's search bar has become one of the leading search engines in the world. For sellers, this means having SEO knowledge specific to Amazon search.

You can noticeably improve your Amazon rankings with just the basic SEO tips.

Good sales figures on Amazon depend heavily on the positions in the search results. The basics are therefore mandatory for every Amazon seller.

Amazon: SEO tips for beginners

Of all the criteria that you can influence yourself, these are the most important:

• The title is an important criterion for Amazon ranking. An effective title contains not only the product name, but also useful additional information, and that concisely and legibly summarized.
• Meta keywords, which the customer does not see, also have a high weight. This option should consequently be used absolutely, and to the full extent with five lines á 50 characters.
• Pictures say more than a thousand words - this rule applies in all search engines. For your Amazon SEO, high-resolution images from multiple angles are important. Also detailed images of certain features are a plus.
• Last but not least, the product description can also make the difference. As much as necessary, as compact as possible - according to this motto, all important info must be included, gladly in the form of listings.

Indem Sie diese Punkte beachten, legen Sie den Grundstein für gute Rankings. In addition, it is about adapting to customer behavior and aspects such as ratings, price and shipping costs. As in all SEO areas, it is consequently also about a holistic package for Amazon, which works all the more effectively in the sum.