LinkedIn: How to advertise

LinkedIn is considered the largest professional network in the world. The platform is used by both individuals and businesses for professional networking. LinkedIn Marketing Solutions also makes it possible to run extensive campaigns, ads and advertisements.

Serving ads via LinkedIn's Marketing Solutions platform

LinkedIn Marketing Solutions is primarily aimed at companies that want to reach specific target groups. In addition to the options for creating company profiles, you can also develop an advertising campaign in these steps:

• Campaign Objective: LinkedIn advertising campaigns can focus on either brand awareness, number of website visitors, or lead generation.
• Targeting Criteria: When placing ads on LinkedIn, more than 20 selection attributes are available. These include company size, knowledge and skills, member interests or member groups.
• Ad format: This option allows you to customize the campaign. In this criterion, you have the choice between Sponsored Content, Message Ads, Text Ads or Dynamic Ads.
• Budget and Period: In this step, you specify the duration of the campaign and whether it is billed via cost per broadcast, cost per click or cost per impression.

After creating a campaign, LinkedIn offers the option to evaluate it via various analysis tools and adjust it if necessary. In this area you can track both your budget, clicks or social actions based on the campaign.