What is Google AdWords? You need to know

Google AdWords is now GoogleAds. You are guaranteed to have seen ads placed through GoogleAds when you visit the internet. AdWords is Google's advertising system and in addition one of the most popular SEA (Search Engine Advertising) systems currently on the market.

How GoogleAds (formerly Google AdWords)

When you want to run themed ads, Google is ideal for this. You have the option of placing ads that are based on the search results of company-owned services. The heart of GoogleAds are keywords. With their help, you can specify in advance that your ad will appear only when people search for the appropriate keywords or thematically matching pages. You can also define negative keywords, i.e. keywords for which your ad should not be displayed.Example: You have a car repair shop and would like to advertise on Google. Enter suitable keywords for your business in AdSense, such as "car repair". If someone now searches for "car repair", there is a possibility that your ad will appear in connection with the search results.About the keyword system, the scattering loss should remain as low as possible, so ensure a targeted targeting of advertising.

1. Ad places are auctioned according to Google. Thereby, up to three places above and below the search result are available.
2. No fees are charged for the display of the ad. Google only charges fees for an actual action, such as the user's click on the link.
3. In addition to the keywords, there are other narrowing options. For example, you can additionally specify in which region and on which devices the ad should be placed.