Google Analytics Alternatives - What you need to know

Google Analytics is one of the most popular traffic analysis tools for websites. The Google service can be used to find out, among other things, the length of stay and the origin of visitors. However, if you would like to use a service other than Analytics, there are good alternatives.

Google Analytics - The Privacy Shortcoming

One major shortcoming of Google Analytics is its privacy protection. For example, it is possible to create a comprehensive profile of visitors with the analysis tool. If the visitors use a Google service that requires registration, this user profile can also be assigned to specific individuals.In addition to the problem in terms of data protection, Google Analytics has a few other disadvantages compared to other analysis tools. For example, there are various plugins for the browser that can be used to block Google Analytics. In addition, the dwell time can only be measured by calling another website.

Three alternatives at a glance:

1. Piwik is the most widely used analysis tool next to Google Analytics. It is an open source project and is free to download from the developers' website. Since you host the program independently, you also have complete control over the data collected. However, Piwik also has some disadvantages compared to Google Analytics, for example, some analytics tools are not as accurate as Google's. In addition, the menu navigation is unclearly designed.
2. Etracker is a paid tracking software from Germany. It offers a wide variety of options in the field of web controlling and targeting. In addition, it is possible to export raw data. It is operated via a clear and intuitive interface. Accumulating data during analysis are stored on servers in Germany and are thus subject to German data protection guidelines.
3. AT Internet is another fee-based tool provider, which has been established on the market for well over 20 years. This solution also works on a raw data basis and data protection and data quality are top priority. In contrast to other tool providers, AT Internet provides different frontends for different end users, so that everyone can work with the same data, but prepared and complex as they need it. According to Forrester Wave, AT Internet is the only European provider in the leader category. The requirements of the DSGVO are met.