YouTube Originals: Exclusive movies and series for premium customers

The more popular streaming services become, the more important it is for providers to differentiate themselves from one another. That's why market leaders Netflix and Amazon are increasingly producing their own content. YouTube is now following suit with its Originals.

The YouTube Originals are intended to lure cineastes to YouTube Premium.

YouTube Originals: background and plans explained

At the latest with the German market launch of YouTube Premium, it is clear that YouTube wants to play a central role in the streaming business. The YouTube Originals are an important building block in this. The concept behind YouTube Originals is the same as that of the competition's own productions:

• YouTube Originals are series and films commissioned by YouTube itself.
• As a result, they are available exclusively on YouTube and not on any other provider.
• No expense or effort is spared in production. This is due to the strategic importance of original content: Meanwhile, it has been shown that this exclusive content decides the favor of users.
• To watch YouTube Originals, you need a subscription to YouTube Premium. This costs 11.99 euros per month, we have summarized all the info here.

These YouTube Originals are there so far

Actually, the list of YouTube Originals reads still expandable. Among the most famous YouTube Originals so far are the Karate Kid spin-off "Cobra Kai" and the movie "The Thinning". Real mega-hits, such as Netflix has already been able to celebrate in rows, are still pending, but thanks to the enormous financial possibilities YouTube will do everything it can to close the gap soon.