KDP Select: Use Kindle Countdown Deals - all the info

Kindle Countdown Deals are one of the main selling points of KDP Select. We explain how eBook authors can use the feature and why it's so popular.

The clock is ticking: Kindle Countdown Deals let you start limited-time discount promotions.

Kindle Countdown Deals are available exclusively at KDP Select. This is no coincidence, of course, as Amazon likes to tie writers to its KDP program.

KDP Select: How Kindle Countdown Deals work

Depending on the royalty option you choose, you can only offer your eBooks in a certain price range. This is where Kindle Countdown Deals come into play:

• This is because they allow you to offer your eBooks at a special price for a limited time.
• This is also possible on a staggered basis if you wish: for example, you can offer your eBook for half price on the first day of the promotion, for 60 percent on the second day, and for 80 percent thereafter.
• In this way, you can temporarily undercut the specified price limits of your royalty option, which is interesting for the audience.

Kindle Countdown Deals are thus an effective way to increase the number of your readers, even if the profit is reduced in the process. In the long run, this strategy often pays off as it allows you to become better known and build a larger base readership. For more info, check out this page from KDP Select.