What is Yodel? We explain the hot app

Much funny content on the German-speaking Internet is distributed via Yodel. If you've heard the name before and are wondering what it's actually about, we have all the info.

Yodel in the online age: The Yodel principle is colorful and lives from its users.

Yodel has existed since 2014 and has since been able to build up a solid user base. This is relatively young and that suits the app.

What is Yodel and how does it work?

Yodel is a social media app with some special features:

• Yodel is not only the name of the app, but also the name for the messages or posts.
• What is important in Yodel is the location of the users: namely, the app displays posts from users in the surrounding area (up to ten kilometers), which ensures a local character.
• Because of the geographical proximity and the fresh character of the app, Yodel is especially common among schoolchildren and students.
• An exception allows the "home" function, which is set once.
• Posts can be voted up or down, so that particularly popular posts can quickly emerge and become all the more popular.
• There is a hashtag function to search specifically for topics and content.

Nevertheless, no registration is necessary for Yodel, so users remain anonymous. This relativizes possible privacy concerns about location tracking to some extent. Yodel is basically free, however, customers can also book a high position for several hours to advertise products or services. This interface for commercial use was introduced in 2019 and is intended to finance the app.