What is a Shoutout? We explain the hot term

If you spend a lot of time on social media, you will probably have already encountered shoutouts. For all users wondering what the term means, our guide has the explanation.

Shoutouts are superficially just mentions, but in reality they are an advertising method.

Numerous English fashion terms have emerged around social media. These are adopted one-to-one in Germany and this creates a need for explanation.

What is a shoutout - and what is its use?

A shoutout is basically a mention of another name or service.

• In the social media world, this is often used for advertising purposes. For example, YouTuber or Instagram influencers can increase the awareness of the mentioned person or brand with a shoutout.
• A shoutout can be done out of friendliness or sympathy, but also with a commercial background, i.e. a consideration.
• This has now become a real social media business. Agencies deal with it and pay people with high reach large sums for shoutouts.
• But the basic knowledge also includes that shoutouts should not be too frequent, otherwise they are too obvious and could disturb parts of the followers.

Audience and viewers without deeper knowledge usually do not attach any particular importance to shoutouts, and that is exactly what makes the method so effective. It is all the more important not to exhaust it too much, otherwise the opposite effect could occur.