What is HelloFresh? We explain the delivery service

The name HelloFresh is well known due to its market position. Nevertheless, by no means all people know what is actually behind it. Our guide explains the business model.

Order online and wait: HelloFresh makes cooking as easy as possible.

HelloFresh is a delivery service, but unlike Lieferando and Co. it does not take cooking off your hands. The focus is on cooking boxes.

What is HelloFresh and who does the service appeal to?

The principle of HelloFresh is not complicated:

• Customers regularly receive cooking boxes directly to their homes. In these are the ingredients for coordinated dishes. You have thanks to the cooking box thus directly everything in stock to start cooking.
• HelloFresh is thus aimed at people who like to cook themselves, but do not want to go shopping every day.
• Another reason are the many variations - you do not have to worry about the recipe for the next evening, but can simply be surprised.
• You get the cooking boxes basically by subscription. Based on your attitude to the number of people and the dishes per week, you get weekly replenishment.

With this model HelloFresh is not alone, but is one of the leading providers in the market. Eine bekannte Alternative ist beispielsweise Marley Spoon, das wir hier erklärt haben.