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What is SEA? Explained in an understandable way

SEA stands for search engine advertising and, just like search engine optimization, falls into the category of search engine marketing. Search engine advertising deals with the paid ads on Google, for example.

SEA is the abbreviation for search engine advertising and deals with paid advertisements on Google, for example.

What is SEA?

SEA (= Search Engine Advertising), like search engine optimization (SEO), belongs to search engine marketing (SEM) and is nothing more than search engine advertising. This refers to paid advertisements that are located on the search engine result pages (SERPs) in the first place above the organic search results. Depending on the search query, Google also displays a shopping box on the right-hand side, where further transactional ads are listed.

These are the advantages of SEA

If you own a website that is still unknown, it is not easy to climb to 1st place in Google's organic search results and attract the attention of potential customers. In order to generate higher traffic, drive the sale of a product or make one's own website, a company or a brand known, search engine advertising offers the possibility of being displayed in the ad field of the search results for certain search queries.
  1. Just as with the organic search results, it is also important to select the right keywords for search engine advertising. By regularly tracking and then evaluating the results, valuable insights can be gained for further measures.
  2. In order to place an ad, a price must also be set, which is settled with the help of the "cost per click" payment method.
  3. The cost that the website operator must pay for a user to click on the website depends mainly on the number of other website operators who want to book an ad for this keyword. So entsteht ein Bietverfahren, bei dem der Meistbietende Platz für eine Anzeige bekommt.

By Miof Mela

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