Amazon Go: How Amazon's Supermarket Works

After large parts of the world already rely on Amazon for online shopping, the retail giant is now pushing into brick-and-mortar shopping. The first Amazon Go store opened in the U.S. and served primarily as a test run for other stores.

Amazon Go is the name of the supermarket concept that could soon cause problems for established names.

Amazon Go: Here's how shopping works

The location of Amazon Go's first store is Seattle, Washington. There, in January 2018, the foundation was laid for a possible expansion into the classic shopping world, albeit with very modern features. By early 2020, there were already 25 Amazon Go stores in the US. In addition, Amazon Go Grocery Shops were added, where you can buy groceries. However, it is still unclear when this will come to Germany. However, shopping at Amazon Go is supposed to be particularly uncomplicated.

• When entering, customers must have the Amazon Go app installed on their cell phone and logged in with their Amazon account.
• During the purchase, it is registered which products have wandered into the shopping cart.
• However, Amazon Go does not get along entirely without employees, namely in the departments for alcoholic beverages and for fresh food such as meat and fish.
• In addition, quite a few cameras monitor the store.
• There are no cash registers: Customers leave the store at the end through a checkout area, where the value of the shopping basket is automatically calculated.
• The payment follows after the check-out automatically by debit, just like Amazon online shopping so.

Waiting lines at the checkouts are thus excluded and one of the biggest customer annoyances when shopping is avoided from the outset. Not only because of this it already seems clear that established supermarkets will probably worry a lot because of this step of Amazon