Apple, M1 revolution: all new products presented

Apple doesn't disappoint anyone and presents the new iMac M1, the iPad Pro M1, Apple AirTag, the new Apple TV 4K, subscription podcasts and the purple iPhone 12.

There was a lot of expectation for the Apple event tonight and the Cupertino company did not disappoint expectations, indeed: Apple has presented many new products and services, confirming all the rumors circulated in recent weeks. To tell the truth, and to be honest, it was surprising to see CEO Tim Cook continue to show news for exactly 60 minutes.

In order of presentation, but certainly not in importance, Apple presented the new Apple Card Family credit card (which will not arrive in Italy), a new podcast subscription service, the new Apple AirTag to never lose the objects we care most, the new Apple TV 4K, a new color for iPhone 12 and 12 mini, the new 24-inch iMac with M1 chip and the new iPad Pro 11 and 12.9 inches with M1 chip and mini-LED Liquid Retina XDR screen. There is enough to make fans of the bitten apple go crazy with joy and, above all, to confirm that the M1 revolution is definitely in place, because now to use the new SoC Apple are 6 products: MacBook Air, MakBook Pro 13 inches, Mac Mini, iMac 24 inches and even the two new iPad Pro tablets. The same chip on completely different products, confirming the goodness and versatility of the M1 project.

New 24-inch iMac with M1

It will be sold in 7 colors (green, yellow, orange, pink, purple, blue and silver) and with an incredibly thin design: the new iMac with M1 is only 11.5 mm thick despite being much more powerful than the previous model.

The screen is a 4.5K Retina with 11.3 million pixels, 500-nit brightness and over a billion colors. It will feature a Full HD camera, high quality microphone and no less than 6 speakers. Pricing will start at $1,299, it will be on pre-order from April 30 and on sale from the second half of May.

New iPad Pro with M1

The new iPad Pro is Apple's first M1-chip tablet, which makes it "Pro" not only in name but also in fact. The power of the new "system on chip" allows creatives to use the tablet like a real computer, thanks in part to the display: Liquid Retina on the 11-inch model and Liquid Retina XDR with mini-LED technology on the 12.9-inch model.

Given the same 5G connection as the iPhone 12 (so no millimeter waves outside the U.S.), it's also the first iPad Pro with a Thunderbolt connector and USB 4. It features a camera managed by artificial intelligence and, with "Center Stage" technology, changes video calls: the camera automatically follows moving subjects, even if the tablet is stationary.

Prices will start at $799 for the 11-inch model and $1,099 for the 12.9-inch model, it will be on pre-order from April 30 and on sale from the second half of May.

Apple TV 4K

Apple has also revamped its Apple TV 4K set-top box, which now integrates the A12 Bionic chip (the same as the iPhone 12) and has a new remote control dedicated to voice commands from Siri, Apple's digital assistant. Thanks to the A12, the new Apple TV 4K can fluidly play back 4K content and automatically balance colors based on the light perceived by a paired iPhone.

Prices will start at $179, it will be on pre-order from April 30 and on sale from the second half of May.

The other new products presented by Apple

As if these new products weren't enough to make Apple fans happy, Apple presented even more. First of all Apple AirTag, a direct competitor to Samsung Tag and many other similar devices that, however, unlike the others can take advantage of the Find My iPhone technology already active on a billion Apple smartphones worldwide. Pricing will start at $29, it will be on sale from April 23.

As expected, then, Apple also announced a new subscription podcast service, which, however, is not called Podcasts+ as originally planned but will be a new feature within the Apple Podcasts app.

For color lovers, however, iPhone 12 and 12 mini are now also available in purple. Finally, Apple also unveiled the new Apple Card Family, a credit card that can be shared within the family by creating special profiles with specific spending limits for minors.