Who is the star of TikTok, why is she famous and how much can she earn for a single post on the short video platform?
It took her just a year and a half to reach the first one hundred million followers on TikTok and she never seems to stop: she is Charli D'Amelio, a 16-year-old from Connecticut with 10 years of dancing behind her and a bright social future ahead of her. With this achievement, D'Amelio demonstrates to everyone how TikTok is a platform with dynamics (and especially speed) completely different from anything we've seen so far.
especially if we compare TikTok to YouTube, where D'Amelio has "only" 8.5 million subscribers and where T-Series (a channel dedicated to Indian film productions) took 14 years to reach 100 million fans. To celebrate the first 100 million followers of its main influencer TikTok decided to donate 100 thousand dollars to the non-profit organization American Dance Movement. But how much does the very young TikToker Charli D'Amelio earn for her videos on the Chinese short video platform ByteDance? A lot, but not enough to make her ignore TikTok's competing platform.
How much does Charli D'Amelio earn on TikTok
Influencers' revenues, especially for tax reasons, are almost always kept secret. In June, it took Forbes to make an estimate: at the time, D'Amelio still had 77 million followers m had already earned (since May 2019, that is, from the moment of registration and publication of a first video, rotated 180 degrees by mistake) no less than 4 million dollars in sponsorships of products of all kinds. Among the brands that have already invested in TikToker are giants of the caliber of Prada, Hollister and EOS Cosmetics.
Also in June, Forbes also did the math on another D'Amelio TikToker: her sister Dixie, who at the time had 32 million followers (today she has 45 million) and had already earned nearly three million. The most recent estimate of Charli D'Amelio's earnings is at least $100,000 for each sponsored post.
The D'Amelio family lands on Triller
The D'Amelio family, then, practically lives off TikTok. But it is the classic American family and, consequently, it could lose everything from one day to the next because of the geo-tech-political war between USA and China that led not only to the ban of Huawei, but also to the imposition to ByteDance to sell TikTok.
If TikTok were to be banned in the United States, therefore, Charli, Dixie and the other D'Amelio would lose most of their followers. That's why in September they already made the next move: the whole D'Amelio family opened accounts on Triller, a U.S. platform that directly competes with TikTok and that even former President Donald Trump has signed up for.