How to use Google Ads to promote your business

Google Ads is among the best tools to promote your business, but it's not that easy to use. Here are some useful tips to not go wrong

According to the latest We Are Social report from January 2019, over 4.4 billion people will connect to the Internet during the course of the year. Of these, 55 million are Italian: an extremely high number, if you take into account that the population of our country is about 60 million souls. A vast audience, which you might want to try to reach to promote the products or services of your small local business. But what if we told you that it's a lot easier than you think?

Wouldn't that be nice?

In fact, there's a trick to getting yourself known - and your business known - online quickly. It's called Google Ads and it's one of Big G's advertising solutions. According to data released by Google, an advertising campaign on its platform can potentially reach 90% of Internet users. Limited to the Italian case, we are talking about 50 million users: an audience that you can reach only with the web and no other means of communication.

You don't know how to use Google Ads?

It is not an operation within everyone's reach, actually. In order to create a Google Ads campaign that brings concrete results and is not just a waste of money, you will have to take into account dozens of variables, not always immediately understandable. In the following paragraphs we will show you the aspects to take into consideration when you create a Google Ads campaign. Remember, however, that it may not be enough to master the Big G advertising platform. If you feel you don't have the skills to create online advertising and, above all, you don't want to waste your money, it is advisable to turn to professionals. Italiaonline, Premier Partner of Google, puts at your disposal a dedicated team that will help you to create customized campaigns that bring results. In addition, you will have a bonus of 200 euros to spend on your ads: call 800.011.411 and start promoting your business on the web.

Choose the budget

When setting up a Google Ads campaign the first factor to consider is the budget available to you. On the Big G advertising platform you will have to set a daily budget, keeping in mind that it is not an "inviolable" spending limit. It could happen, in fact, that one day you may exceed the set threshold, while in other days the expenditure is lower than what you have set. Google will manage the "cash flows", but you don't have to worry about its automatisms: Big G, in fact, will multiply your daily budget by 30,4 (the result of the division 365/12) and will establish the monthly limit of the campaign.

Don't know how to calculate the budget for your Google Ads campaign? A question that is difficult to give an unambiguous and certain answer. First of all, you have to consider the budget available to promote your activities and products on the web and beyond. Starting from this data, you should then evaluate how much you have to spend in web advertising and how much in other promotional campaigns. Google Ads is a very powerful and versatile tool, but it could be a boomerang if it is not well managed and organized. It could also happen to make a mistake in the planning phase of the campaign and spend a good part of the annual advertising budget without getting any results.

Choose where to appear

Another factor not to be underestimated when setting up a campaign on Google Ads is that related to geolocation. The advertising platform of the Mountain View giant allows you to choose specific regions, provinces, cities or even neighborhoods or areas of the city. In this way you can be sure that the ads will be displayed only by users who can become your customers (it is useless to show the advertisement of a store that sells and fixes bikes in the outskirts of Milan to an Internet user from Cagliari or Bologna) and not waste money.

Choose when to appear

Are you about to launch a time offer on one of your products/services and want to sponsor it with Google Ads? In addition to setting the right location, remember to set correctly when to show the ad as well. The possibilities of customization, in this case, are very wide: in addition to being able to set the display period, you can choose time slots in which to show the ad and other slots in which not to show it. In this way you can optimize your spending and reach the audience that is closest to your target.

Choose the experts

Although at first glance it may seem simple to create a Google Ads campaign, most of the time you run the risk of throwing your money away. Unless you know your potential audience perfectly and have the skills to identify which topics and keywords to invest in, it could happen that the campaign does not bring any conversion and ends up in a hole in the water.

For this reason it is always better to rely on a team of experts, who know how to support and advise you properly. Italiaonline is Google Premier Partner and provides you with all the experience and know-how you need to develop your business. You can count on a dedicated team, which will help you to identify which campaign is best suited to your needs, choosing the best keywords and the most effective ads. Once online, you will be able to constantly monitor the progress of your ads in real time, thanks to an analytics platform where you can find the most important numbers. In addition, you'll have a bonus of 200 euros to spend on advertising on Google, so you can start in the fourth with the promotion of your company.