Y-Kollektiv: We introduce the trendy YouTube channel

The German-language YouTube scene is large and growing rapidly. The Y collective is one of the up-and-coming names, and our guide explains the concept behind it.

The real thing: The Y-Kollektiv's reportages focus on authenticity.

The combination of education and entertainment is not uncommon on YouTube. The German Y collective is another example of this.

Y collective: stories straight from the horse's mouth

The Y collective is, as the name suggests, an association of young journalists who deal with real-life issues and present them accordingly.

• The channel of the Y collective registers (as of February 2020) over 630,000 subscribers.
• The content is produced in the form of reports. These usually last 15 to 30 minutes and feature protagonists directly related to the topic.
• The selection of topics includes important social problems such as crime, social hotspots, drug addiction, right-wing radicalism and violence, but also sustainability, gaming, social media and climate.

Because of the authentic, modern style, the Y collective appeals to young adults, but not exclusively. Unter dem Namen #RABIAT! produziert das Y-Kollektiv inzwischen auch Reportagen im TV-Format, was die Wachstumstendenzen des Netzwerks unterstreicht.