LinkedIn Headline: How to use the headline

More and more people are finding new jobs through LinkedIn. The platform specializes in connecting professional contacts with companies. To stand out on LinkedIn with your profile, a creative headline is especially important. We explain everything important about it here.

What is a headline on LinkedIn?

The headline or headline in your LinkedIn profile is located at the very top of the profile page and serves as a short personal description. The default limit for a headline is limited to 120 characters, so the headline should be short and snappy. The headline also appears next to the profile name in the search bar. To add a headline, click on the "pencil icon" in your profile page and add a profile tagline under "edit."

Tips for a good headline on LinkedIn

For an outstanding headline on LinkedIn, it is important to keep the following points in mind:

• Don't overdo it: Stay down to earth and save too much self-praise. Gehen Sie sparsam mit Wörtern wie „Experte“ oder „Top-Performer“ um.
• Anpassung: Verwenden Sie Vokabular, das in Ihrer Branche gebräuchlich ist.
• Individualisierung: Versuchen Sie besondere Fähigkeiten hervorzuheben, um sich von anderen Profilen abzugrenzen.
• Spezifisch: Seien Sie konkret in Ihrer Beschreibung. Sie sind zum Beispiel nicht nur ein Manager, sondern im IT-Management tätig.